Internet Economics

In the realm of Internet Economics, we discussed the the relay of messages to consumers and the parallelism with profit/success of that message. I found the Reach, Richness and Flexibility theory very interesting. Traditionally when a company wanted to reach a larger audience, it was often at a disadvantage of the richness of the message or the quality of the communication of the message to the potential consumer. However with the Internet, and doing business on the Internet, companies can reach large numbers of clients without sacrificing quality of the communication message due to the Internet's flexibility. For example, Amazon can still communicate with millions of customers and with their close attention to personalization based on customer's past purchases Amazon can still offer a personal sales presentation to each individual customer. When I logged on to Amazon.com, recommendations based on my only purchases being our class text books include similar books dealing with IT and Marketing etc.