Tuesday, April 24, 2007
Monday, April 23, 2007
Search Optimization Experiment
To learn about how Google, especially, uses search engine optimization in keyword searches, we used the keyword: stiuqxela as an experiment to test this search technique. The keyword which is Alex Quits backwards (our professor is Alex), is linked to an outside irrelevant website, Packers.com. The experiment will test if a linkage to the Green Bay Packers will come up along with results on Google.
Friday, April 20, 2007
Comment on required blog 2
While searching for some post that interested me on the required blogs, I came across "Blogging In Public Health" on Diva Marketing Blog. This post describes the benefits of introducing social media in the form of blogging to public health. Here is the list that bulleted those benefits.
10 Benefits of A Social Media / Blogging Initiative
- Tell stories from the heart
- Humanizes a complex agency
- Tell your story in your voice/s – no media filter
- Create relationship with millions of people
- More people hear your story – search engines, viral marketing
- Many voices help tell your story – bloggers linking
- Tell your story when you want – instant, easy publishing [audio (podcast), video (vlog)]
- Feedback and conversation – increased value and additional information
- Online information travels offline
- Mainstream media is turning to blogs for story ideas
Comment on required Blog 1
I checked out Scobleizer-Tech Geek Blogger, just to find out what our local geeks are up to. First post that comes up is a site recommending up and coming geek events!!!!! How amazing is this?!?!?! So for all of you who haven't made any plans yet for this week, you can attend the City of Newark Council Meeting on Monday night (just to voice any complaints).... Check it out, ha ha ha
Upcoming
Upcoming
Monday, April 9, 2007
Internet Economics
In the realm of Internet Economics, we discussed the the relay of messages to consumers and the parallelism with profit/success of that message. I found the Reach, Richness and Flexibility theory very interesting. Traditionally when a company wanted to reach a larger audience, it was often at a disadvantage of the richness of the message or the quality of the communication of the message to the potential consumer. However with the Internet, and doing business on the Internet, companies can reach large numbers of clients without sacrificing quality of the communication message due to the Internet's flexibility. For example, Amazon can still communicate with millions of customers and with their close attention to personalization based on customer's past purchases Amazon can still offer a personal sales presentation to each individual customer. When I logged on to Amazon.com, recommendations based on my only purchases being our class text books include similar books dealing with IT and Marketing etc.
Open Source
Friday we talked about Open Source in lecture, a concept very new to me. A item of product development, where a software is composed of code which when consumer purchases, they can make changes to tailor and change product for personalization. We have been using a system like this all semester with the website Wikipedia.com, which is a user contributed web encyclopedia. Problems with this technology include hacking and pirating software for file sharing.
Skype
I have have heard of the new technology that is Skype, but never seen or experienced this communication type first-hand. Even though we did have some technical difficulties which no fault to our professor's (computer fell on floor) I got a good idea of the value added of this technology. A peer-to-peer Internet telephony network the most attractive characteristic of Skype communications system its broad range of features, including free voice and video conferencing. Not that I currently have much use for this product, I can see the value in subscribing to a network such as this. We saw how easy a connection was made with our Professor's college in England and how clear that connection was. I forecast that I will use a technology such as this in the future especially if on business trips and such.
VALS Survey
While updating my blog postings, paying close attention to work that I did outside of class but did not blog about (which would been an easy assignment to blog on) I came across the VALS Survey that I did for myself. Upon completing the survey, it concluded that I am an Experiencer/Innovator with my primary being Experiencer and my secondary type is Innovator.
As and experiencer, I am motivated by self-expression. I quickly become enthusiastic about new possibilities but am equally quick to cool. I am categorized to seek variety and excitement, savoring the new, the offbeat, and the risky and my energy finds an outlet in exercise, sports, outdoor recreation, and social activities. This portion of the description of my personality is very correct and describes my lifestyle very well.
However it was described that experiences are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff. These descriptions do not represent me very well. This in congruency with my personal purchasing habits must be due to the secondary type of an Innovator coming into play.
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
I really identify with the description of an Innovator, but with some characteristics of the Experiencer, the description is more complete.
As and experiencer, I am motivated by self-expression. I quickly become enthusiastic about new possibilities but am equally quick to cool. I am categorized to seek variety and excitement, savoring the new, the offbeat, and the risky and my energy finds an outlet in exercise, sports, outdoor recreation, and social activities. This portion of the description of my personality is very correct and describes my lifestyle very well.
However it was described that experiences are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff. These descriptions do not represent me very well. This in congruency with my personal purchasing habits must be due to the secondary type of an Innovator coming into play.
Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
I really identify with the description of an Innovator, but with some characteristics of the Experiencer, the description is more complete.
Monday, April 2, 2007
4th Wikipedia Edit
Off to a late start, midterms took up majority of time and blogs got pushed back unfortunately. But better that it gets done now. I had to create another Wikipedia article again, since there were no previous articles on the topic. One of the bands I like to see that perform at The Deer Park is Burnt Sienna. I just added a small bio with each member of the band and what role in the band they play... check it out please. Thanks http://en.wikipedia.org/wiki/Burnt_Sienna_Band
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